03FEB2017

Social Media Promotions: 5 Tips to Stay Out of Trouble
Social Media Promotions: 5 Tips to Stay Out Of Trouble

Posted in: Digital marketing

Social Media platforms are a quick and easy way to set up prize promotions. However they still need to be run fairly and compliantly, with both local laws and best practices, and the various, often complex rules of the individual social media platforms.

23JAN2017

How to run contests, sweepstakes and social media giveaways in Italy
ContestsAndSweepstakes

Posted in: Digital marketing

In Italy, contests and sweepstakes are subject to complex regulations. And you must respect the regulations if you wish to avoid the severe penalties under Italian law. Sonia Travaglini from Promosfera, a specialist Italian agency which organizes contests and sweepstakes, takes us through the steps involved in organizing a promotion in Italy.

14DEC2016

How to create your Facebook Live Poll

Posted in: Applications for facebook,Business news,Digital marketing

Have you heard of live polls with Facebook Reactions as a voting mechanism? These types of promotions use Facebook Live technology to stream a video in which users are presented with a question and a series of options. Participants are then invited to use the reaction feature to vote for their favorite option. Because of the powerful viral effect and organic reach of this type of survey, many pages have begun using it as part of their marketing strategy.

07DEC2016

Make Sure you Mind your T&Cs + Top Tips
Mind your T&C

Posted in: Digital marketing

Behind every great promotion should be a set of Terms and Conditions – they are not just for decoration. Many Disasters have been avoided as a result of having carefully crafted T&C’s and they protect both the promoter and the consumer.

17NOV2016

Create an Advent Calendar to Delight Your Followers This Christmas
build_an_advent_calendar

Posted in: Digital marketing,Events,Ideas for your website

Do you remember Advent Calendars from your childhood? The thrill of opening a new door each day, to see the tiny picture, toy or chocolate hidden inside? With our templates, you can create an online Advent Calendar to delight your followers and spread some Christmas cheer. Here’s how…

11OCT2016

5 Keys to Creating a Successful Recruiters Contest
keys_creating_successful_recruiters_promotion

Posted in: Digital marketing,Ideas for your website

Since Facebook changed its rules in November 2014, forbidding organizers from forcing users to become fans in order to participate in a promotion, online campaigns aimed at increasing fan numbers have redirected their strategies towards obtaining leads for subsequent marketing actions. The Recruiters Contest is the most efficient method of achieving this. In this dynamic, users can opt for the prize only if they manage to get their friends to participate too. This simple but effective dynamic will permit you to extend the reach of the promotion, which the participants themselves will take on the job of viralizing and sharing! However, to ensure success and achieve the expected results, there are a series of steps you should follow. Let us take you through these now.

13JUL2016

Amplify Your Organic Facebook Reach By Over 1000% [video included]
Amplify Organic Facebook Reach

Posted in: Applications for facebook,Digital marketing

As a Facebook manager among Brand pages are you tired of seeing a flat line in your Facebook Insights graph. Well you are not alone. Ever since Facebook went to their ‘pay to play’ model it can get pretty lonely publishing posts on your business page timeline. 

04JUL2016

3 Facebook Sweepstakes that Bring On Engagement
3 Facebook Sweepstakes that Bring On Facebook Engagement

Posted in: Applications for facebook,Digital marketing

Giveaways on Facebook are a great way to gain exposure and grow your business on social. In this post we’ll show you 3 ways to massively engage your audience without having to invest equally massive amounts of money.

17MAY2016

Best Practices for keeping your sweepstakes and contests legal and compliant
best practices sweepstakes contest legal

Posted in: Digital marketing

Here are the basic differences between sweepstakes and contests that you should know if you are considering running either of them. Our guest writer Donna DeClemente, from American Sweepstakes & Promotion Company, clarifies the differences between them.

25APR2016

Three Mistakes That Sunk Your Start-Up
start-up mistakes

Posted in: Digital marketing

Whenever I see a bombastic title like the one above I expect to read a sensationalist prescription devoid of content. So, to keep this article on an even keel, and to avoid any distracting detours, I’ll focus on the example of a project I set up in 2005 called nuestraporra.com. It was a platform for running betting pools online and it lasted just two years. After carrying out a digital autopsy of NuestraPorra, I realized that its failure was down to three main mistakes which I have kept at the forefront of my mind ever since.