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Digital Marketing

217 posts

Articles with examples, ideas, resources, and tips on digital marketing and online promotions.

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2024-06-27

7 Best Ideas for Marketing Shopping Malls on Instagram

2024-06-27
Corinna Keefe

Malls have struggled to adapt to the modern world of online, mobile-first retail. But as marketing strategies swing back in favor of real customer experiences, things are looking up for commercial and shopping centres. This guide is for mall marketers…

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2025-05-09

How to Promote Your Online Campaign to Achieve Your Marketing Goals

2025-05-09
Kamila Palka

The fundamental reason for running online promotions is to give the best possible exposure to your product and brand, and the ultimate goal is to nudge users into completing a purchase. Are you about to launch an online contest, game,…

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2022-04-14

The Importance of Visual Content in Sports Promotions

2022-04-14
Kamila Palka

We live in an age where millions of photos and videos are shared on social media every day. In this post we’re going to explain the hugely important part that visual content plays in sports-related promotions, and we’ll introduce you…

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2025-03-21

How to launch an interactive online Easter Egg Hunt

2025-03-21
Kamila Palka

Easter is just around a corner and if you still haven’t thought about your Eastern campaign it’s certainly time to do it now. If you’re looking for inspiring ideas for interactive campaigns and games, then you’re in the right place.…

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2022-05-18

3 Ideas for Creating Promotions at Point of Sale

2022-05-18
Miquel Bonfill

Easypromos offers a highly versatile set of tools that allow commercial establishments to carry out promotional actions. In this article, we present three ideas to serve as inspiration for your own PPV (point-of-sale promotion) campaigns.

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2025-02-05

What is Twitch and How are Brands Using it

2025-02-05
Corinna Keefe

In January 2021, almost 2 billion hours of video were watched on Twitch. Here's everything you need to know about the live streaming platform and social network - including how brands are using Twitch for marketing.

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2023-02-06

How to Integrate Campaign Monitor with Your Easypromos Promotions

2023-02-06
Corinna Keefe

Do you use Campaign Monitor for email marketing? Here's how to set up an integration with Easypromos, and seamlessly bring promotion participants into your email marketing funnel. We share all the information and ideas you need for successful email integration.

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engage with your audience at live events

2024-10-08

How to Make Online Events Engaging with Gamification, Prizes and Promotions

2024-10-08
Randi Jensen

A very traditional and offline way of generating interest, engagement, and business has been forced to go digital; business events. It doesn't matter if it’s small round table discussions, company year-end parties, large industry B2B trade shows, or B2C exhibitions.…

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2022-04-19

How to Promote your Podcast: Giveaways and Promotions

2022-04-19
Kamila Palka

Podcasts have become a new entertainment medium, especially popular with mobile device users. Their popularity is still growing and many podcasters are looking for new ways to engage their listeners. Today we take a look at how to reward and…

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Product Promotions

2023-11-10

Interactive Content Marketing Campaigns to Boost Product Promotion

2023-11-10
Corinna Keefe

We look at brands that have cracked the code on content marketing whilst actively promoting their products. Here's what makes the best content marketing campaigns and product promotion strategies stand out!

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2023-10-16

How to design an digital discount coupon

2023-10-16
Elisabet Frigolé

Many brands take advantage of special dates to carry out promotional actions aimed at attracting new customers. Offering discount coupons is a good way of turning an audience into paying customers. After all, who doesn't like to benefit from offers…

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Gamified Promotions

2024-08-07

Improve your Brand Positioning with Gamification

2024-08-07
Kamila Palka

Are you looking to improve your brand positioning but you're not example sure where to start and what to do? Don't worry! Today, we share with you ideas to improve brand positioning with... gamification! Find out how to use branded…

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Customer Loyalty Building Promotions

2023-10-13

Engage and Retain Users with Long-Term Multi-Stage Promotions

2023-10-13
Kamila Palka

Does your online community respond well to games, contests, and promotions? Are you looking for a way to engage your audience over a longer period of time? Great news! Our Multi-Stage applications can help you boost brand engagement and visibility.…

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Digital Marketing

2024-08-16

Create an Online Escape Room to Boost Brand Engagement

2024-08-16
Corinna Keefe

Everything's online this year... even escape rooms! Here's how to create an online escape room for customers, employees, social media followers or suppliers. Our virtual escape room app has a built-in reward system, with no coding needed. Read on to…

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