Digital Marketing

One of the biggest marketing challenges for the upcoming years will be to gather data without using third-party cookies. “Owning” Zero-Party data (ZPD) is one of the most sought-after solutions. What this means is to obtain future clients’ contact details…

Terms like Zero-Party and First-Party data are being increasingly used in marketing. And more often than not, it is connected to the elimination of third-party cookies. Which in turn, will minimize third-party data collection. If you want to learn more…

Digital transformation of businesses is a fact and the COVID-19 lockdowns only accelerated this process. Nowadays, business associations are focused on implementing actions that draw consumers back to street shops. Consequently, how to boost brick-and-mortar shopping using digital tools is…

Want to increase engagement, educate your customers, and keep them coming back to your website? A daily trivia quiz is a quick, fun way to keep all eyes on you.