Posted in: Success cases
Videos were by far the most popular type of marketing content in 2016 and it will most likely be the source of much talk in 2017 as well. Facebook Live, Snapchat, Instagram Stories, all with unstoppable growth in the amounts of users, tell us that “Storytelling” is here to stay. If to that we add one of the other booming trends which consists of betting on the content strategy, to have the users or followers of a brand be the ones who contribute to the content creation, we have part of the success assured. A video contest with user-generated content are the way to go if you want to achieve maximum engagement and reach.