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Success cases

17OCT2016

Kettlewell Colours Uses Simple Quiz to Add 5,000 Unique Email Addresses to Customer Database

Posted in: Success cases

Learn a helpful use of the Quiz app. This success case brand hosted a Quiz on its website to offer an indication of the best products for each customer. Learn how the Quiz worked and its strengths as a marketing tool.

28SEP2016

Facebook Timeline Contest Using Video Increases Brand Exposure Through Cross-Promotion

Posted in: Success cases

As companies and brands become more familiar with the benefits of digital promotion via social media channels, they are also taking advantage of cross-promotional opportunities which leverage the followers of companies with complementary products and services. The following case study showcases how two companies partnered in a digital promotion to significantly increase reach and awareness of their brand through a Facebook Timeline Contest.

19SEP2016

Experiential Marketing Via a Multi-language Photo Contest

Posted in: Success cases

Experiential marketing seeks to create an emotional connection between a brand and its clients. This connection can then serve as an effective brand ambassador. It’s about selling an experience rather than merely a service. Such was the thinking behind the #h10moments promotional campaign launched by H10 Hotels. This blog post will provide an in-depth description of H10’s campaign.

01SEP2016

How to embed a quiz combined with a coupon in a website to entice customers and increase sales
rid-o-mice-quiz

Posted in: Success cases

This case study examines the action carried out by a company who wanted to create a quiz and embed it to their website in order to open up dialogue with the customer, educate their target about the product, encourage referrals, social sharing and word of mouth. It was combined with a discount coupon to encourage customers to buy direct from the website. The company confirms it was a great idea to learn more about their customers and move them to make the purchase soon.

04AUG2016

Using Facebook Sweepstakes as a Long-Term Strategy for Boosting Your Fan Page

Posted in: Success cases

Facebook Timeline Sweepstakes, particularly those held on Page Timelines, are one of the most popular promotional resources currently in use on Facebook. This is thanks to the efficiency and excellent results that they deliver. Together with Registration Sweepstakes, they offer the perfect combination for a long-term strategy. In this post we outline the winning formula used in a highly successful campaign by María Lunarillos.

19FEB2016

How Salomon used a Twitter sweepstakes to celebrate reaching 30,000 followers

Posted in: Success cases

This case study examines the fantastic action carried out by sports brand Salomon to celebrate reaching 30,000 followers on Twitter. Over the course of a single day @Salomon_Spain carried out a new sweepstakes from its Twitter account every two hours. The sweepstakes had a variety of objectives: to engage in branding; to provide support to partner brands and sponsored events and organizations; to loyalize and expand its community of followers. Behind this apparently simple action there was a studied, comprehensive strategy focused on a specific niche market – trail running.

04FEB2016

Adidas Engages With Employees to Chose Charity Through Easypromos Quiz Application

Posted in: Success cases

Online surveys offer a great way to engage with key audiences and gather input and feedback. When coupled with a sweepstakes giveaway, these surveys can be even more effective. Adidas came to Easypromos for help in increasing engagement with their employees in order to select a charity which represents what is most important to them. The overwhelming success of the Adidas program offers a fantastic example of why using an application like Easypromos can not only help companies manage a survey easily, but exceed engagement goals through creative add-ons like a sweepstakes which inspire sharing and can heighten engagement.

29DEC2015

McDonalds and Warner Bros Pictures Use Co-Branded Facebook Quiz to Promote New Movie Release

Posted in: Success cases

Co-branding emerged in the 1990s as an effective method for increasing audience reach and exposure through brand collaboration. The strategy continues to be effective as companies embrace marketing through digital platforms and social network. One such example is a collaboration between McDonald’s Spain and Warner Bros Picture which promoted the release of a movie via Facebook. The result was a creative and carefully planned online strategy which quickly went viral among followers of both brands spanning the social networks.

12NOV2015

How to convert participants of your sweepstakes into Facebook fans

Posted in: Success cases

There is a great deal of competition in the hotel sector. Every day, a new platform or website dedicated to comparing hotels appears. Competition to achieve a prominent position in such websites is just as tough as that for attaining a higher rank in the results of search engines.

Many hotels seek an alternative method for self-promotion by making use of the social networks. This is a channel which never ceases to surprise us, in terms of the number of brilliant actions being carried out. But it’s clear that in order to obtain quality results, a good strategy must first be devised.

23OCT2015

Greenpeace Canada Facebook Photo Contest Exceeds Goals by 600%

Posted in: Success cases

Facebook photo contests are simple and effective ways to engage and expand your fan base, build user-generated content to support marketing objectives and generate buzz about your brand. Easypromos client Greenpeace Canada came to us for help in managing a photo contest that would engage and broaden their audience. The overwhelming success of their program offers a fantastic example of why using an application like Easypromos can not only help the contest run more smoothly, but vastly exceed engagement goals.