Klaviyo

Klaviyo is a marketing automation platform for B2C brands, with tools for managing customer communications across channels including email, SMS, and mobile push. The Easypromos Klaviyo integration automatically syncs participants from your Easypromos campaigns with your Klaviyo lists, so you can continue engaging with them through your marketing campaigns. No coding, middleware, or custom API development is required.

Klaviyo

Main features

  • Connect your Easypromos campaign to your Klaviyo account without middleware or custom API development. Choose the Klaviyo list where you want to send participants, map the Easypromos registration fields to the corresponding Klaviyo profile properties, and manage the entire setup directly from the Easypromos admin interface.

  • When you set up the Klaviyo integration, the fields in your Easypromos registration form are mapped to the corresponding profile properties in Klaviyo. Some properties use predefined names, while others can be customized as long as they follow the required format for each field.

  • Create a registration form once and save it for use in future Easypromos campaigns. This helps you maintain a consistent set of participant fields and ensures the properties required for your Klaviyo integration are already configured correctly each time you launch a new promotion.

  • Participant data is synced with Klaviyo in real time, automatically adding new participants and their mapped profile properties to the selected Klaviyo list as they register.

  • The connection between Easypromos and Klaviyo uses the latest version of the Klaviyo API, and all data is transmitted over an encrypted connection.

  • In addition to the visible fields in your registration form, you can use a hidden field to assign a specific value to all participants synced with Klaviyo. This makes it easier to identify and segment contacts based on the campaign they participated in.

  • Easypromos campaigns support GDPR best practices, and the Klaviyo integration lets you indicate whether participants have consented to receive marketing communications. You can configure consent checkboxes directly in the registration form for email, SMS, or both, and sync that consent information with Klaviyo.

Resources and help

  • Tutorial

    Follow this step-by-step guide to connect your Easypromos campaign with Klaviyo and automatically send participant data to your Klaviyo account.

    Go to tutorial